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Email Operations Specialist

Function: Marketing
Location: Staples Corporate Center, Framingham, MA US
Date posted: 9/10/2019 12:05:39 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1100112
Position Summary:

The Specialist of Email Operations – Weekly Promo is responsible for production management and execution of select Weekly Promo email programs at Staples. This requires managing multiple weekly campaigns in various stages of production on any given week.  This is done via a suite of internal and external tools, which help us, proof and execute our email marketing campaigns. A successful candidate in this position will have basic HTML skills to allow for QA of creative files, strong organizational skills as this position requires a certain degree of self-drive. This is a highly team driven position as you work with other marketing teams and with internal resources on the email marketing team and external resources to help execute your campaigns. Candidates who work with humor even when under pressure would be a great fit.

Key Responsibilities:

  • Responsible for the email production, QA and deployment of high quality, on-time and on-budget campaigns for email campaigns
  • Collects all final campaign details and content to setup all emails in ESP platform
  • QA all emails setup to ensure good customer experience and campaign launches flawlessly and on time
  • Work with cross-functional teams to understand email strategy and ensure flawless execution
  • Work with cross-functional teams to ensure all details and final content are delivered accurately and on time for email setup and deployment
  • Manage all email proof rounds with marketing partners to ensure emails are setup accurately and best practices and timelines are adhered to
  • Execute end-to-end test and QA plans for emails, offers and landing pages and the pages they lead to with a clear objective of providing accurate and relevant information to the customers 
  • Ensure all marketing programs/campaigns/offers are translated through the customer lens, promote our value prop through institutional messaging, and ensure the best possible experience with email content, offers and landing pages
  • Execute A/B tests on an ongoing basis to improve email performance
  • Ensure emails render and function properly in top email clients used by our customers (desktop and mobile)
  • Ensure each customer segment receives the correct version of the email based on whether they are a member of a specific program or not

Basic Qualifications:

  • Bachelor’s degree or work experience that demonstrates comparable abilities
  • 1-2 years of experience in campaign management or generalist marketing

Preferred Competencies:

  • Hands-on experience executing marketing campaigns is preferred
  • Basic HTML skills needed
  • Experience working in email service provider platforms such as SendGrid, Marketo, Eloqua etc. a plus
  • Strong ability to effectively work cross functionally within a large organization and with external partners
  • Excellent oral and written communication skills, organizational skills (ability to influence as well as collaborate) and detail orientation
  • Good understanding of email QA processes
  • Interest in Enterprise Marketing and the strategy behind it

Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. Interested in joining the team? Check out our perks and benefits!

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.


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