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Email/Web Associate Marketing Manager

Function: Marketing
Location: Quill Lincolnshire, Lincolnshire, IL US
Date posted: 4/30/2018 2:59:41 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1046531
Description
Associate Marketing Manager – Email & Homepage 

Primary Responsibilities
Collaborates with Marketing, Merchandising, Agency and Circulation teams to facilitate multiple phases of email and web marketing process execution.

Manages the execution of individual email campaigns through mockup generation, subject line generation, campaign execution, deliverability monitoring, and results reporting. Collaborates with multiple internal partners as well as external vendors to meet key deadlines and drive campaign performance. Ensures accurate, on-time execution of email marketing campaigns and assists in troubleshooting when required.

Collaborates with the Marketing team, Agency, Circulation and Merchandising to coordinate and communicate rules and module details for homepage ads, alleys, takeover page, various web ads and specials pages.  Ensures accurate, on-time execution of homepage ads, and assists in troubleshooting when required. 
 
Utilizes Excel, OLAP, Access, in-house and third-party web analytic tools to answer business questions, and prepares weekly and monthly reporting on email and web performance. Communicates results to executives, internal business stakeholders, and external agencies. Makes recommendations based on objective data analysis.

Educates internal partners on email and web marketing processes, systems and best practices, and participates in cross-functional project teams to launch new marketing initiatives.

Qualifications

Basic Requirements:

  • Bachelor’s Degree
  • Knowledge of Microsoft Office software programs, especially Excel and Access

Preferred:

  • Adaptable, flexible, proactive professional who can successfully navigate in a cross-functional/matrix environment, engaging business, creative and support teams as required to complete projects.
  • Excellent time-management and project-management skills: This person will be constantly challenged to balance multiple initiatives, projects, and tasks. 
  • Self-starter: This person will own projects assigned to them, proactively identifying key milestones and managing to them, and generally requiring little day-to-day supervision.
  • Strong communication and interpersonal skills: This individual will interact with a variety of people, including cross-functional partners, external vendors, marketing managers and executives.
  • Strong data orientation: Familiarity with web analytics and experience using an enterprise reporting tool, coupled with a strong desire to learn new tools and techniques.
  • Ability to think critically, extrapolate actionable insights from quantitative analysis and communicate proposals across all organizational levels: This person needs to be able to formulate a point of view, support it with data, and express it persuasively in a collaborative setting.
  • Desire to grow and learn about other areas of Marketing and the business, reaching beyond their comfort zone to try something new.
  • Familiarity with general e-commerce processes and an understanding of tracking web marketing activity.

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.


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