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Sales Manager, Business Development - Edmonton

Function: Outside Sales
Location: , Edmonton, AB CA
Date posted: 4/30/2018 2:47:32 PM
Type: Full-time
Permanent / Contract: Regular
Job number: 1046553


The Sales Manager, Business Development (SM) is responsible for managing a sales team of business developers and developing and executing a business plan for Small, Mid-Market, and Large Market Account sales within their assigned district. Activities include recruiting and hiring, territory and coverage model development and assignment, coaching and developing business developers in field, during live sales calls, and in formal sales activities such as weekly call days and qualification days, as well as prospecting and targeting strategies. The SM identifies, recruits, interviews, manages, coaches, develops and performance manages assigned Business Development Managers (BDMs).




  • Recruit, train, develop, and performance manage BDMs.
  • Develop and execute sales plans for Small, Large and Mid-Market Accounts within a designated area
  • Develop relationships at the executive level with key prospect accounts
  • Participate in sales calls, meetings and business reviews to provide support for accounts as needed
  • Lead and facilitate Staples Way sales methodology, weekly call days, and weekly qualification days.
  • Achieve conversion targets in new Large, Mid, and Small-Market Accounts Achieve product mix targets based on account potential
  • Works with Regional Sales Director and Vice-President, Commercial and Inside Sales, to ensure key metrics and objectives are met.
  • Develop creative sales strategies and tools to increase new account success.
  • Provides guidance on objectives through clear, effective, timely, and constructive feedback to employees.
  • Manages and provides leadership including training, work assignments, and performance evaluations.
  • Monitors and reviews progress on a regular basis.
  • Ensures business developers leverage and utilize SFDC.com for all sales process such as opportunity and funnel management, suspect and prospect qualification, new account checklists, and other related tools.
  • Interaction with Operations to represent customer/field issues as part of the resolution process.
  • Intense focus on coaching, recognition and performance management interaction with Sales Representatives.



  • Comfortable in a fast-paced, operationally intense industry
  • Able to interface internally to the company with tact and diplomacy
  • Ability to set targets and design growth plans
  • Ability to coach, performance manage, lead, motivate, and manage for results Ability to interface at the most senior levels at a customer
  • Strong analytical skills and the ability to multi-task
  • Strong verbal, written, and presentation skills
  • Strong interpersonal and customer relation skills
  • Strong business, financial, operations, and technical acumen
  • Demonstrates consultative selling skills
  • Demonstrates strong teambuilding attributes
  • Computer literacy, including above average competency in Salesforce.com or similar CRM tool, Excel, Word, Outlook & PowerPoint




  • Successful business development experience required.
  • Office product industry experience helpful, distribution selling environment required.
  • Strong knowledge and understanding of coaching and development, and the sales planning process.
  • Experience coaching for results, good organizational skills and demonstrated positive leadership style.
  • Creative selling, project management skills and strategic planning ability required. 

Education - Bachelor’s degree with a minimum of three (3) years to five (5) years sales management experience preferred.


Staples Business Advantage is the leading business supplier in Canada, providing customers with a complete assortment of products and services, including office supplies, technology products, facility solutions, furniture, and business services. As the business-to-business division of Staples, Staples Business Advantage works with companies of 20 or more employees to develop customized programs and to provide dedicated account management to meet the needs of any business.


Staples Business Advantage Canada is headquartered in Mississauga, Ontario with eight distribution centres across Canada. The company employs over 1,500 associates and leverages over 170 delivery vehicles. Staples Business Advantage works in partnership with the Staples Business Advantage Contract division in the US and internationally to provide common programs for our international customer base.


Staples Business Advantage provides many advantages for all business sizes: a customizable online ordering system, excellent customer care, easy-to-browse catalogues, next day delivery capabilities and a dedicated sales organization to meet the needs of every type of business.

Staples is committed to providing accommodation to people with disabilities throughout the job application and interview process to the point of undue hardship. If you require an accommodation during the application or interview process, please contact a Customer Care Representative at 1-866-782-7537.


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